Exclusive UK launch for Pulse of Perfumery as Enzo Galardi launches Olfattology
An incredible evening of all things Italian was celebrated in Knutsford last night when Enzo Galardi, a master perfumer recognised as one of the top ‘noses’ in the world of fragrance, arrived to launch his new range of fragrances exclusively at Pulse of Perfumery.
Enzo Galardi, founder of perfume brand Bois 1920 flew in from Florence especially to mark the occasion and spoke at the Senso d’Italia event last night.
Talking about his new range Olfattology, Enzo explained ‘Olfattolgy celebrates the vital force of water, we are all like rivers that run unbridled to the sea, energetically overcoming any obstacles.’
The range which includes six perfumes named after rivers around the world also includes 2 additional scents OT.23 & OT.11 which celebrate two important moments in the life of the creator. When asked about these moments Enzo simply replied ‘I’m a private person so I will leave that to the imagination of those using the scent’.
The launch was celebrated at Vermilion Studios, owned by renowned artist James Blinkhorn. As well as the fragrance, the Italian theme was continued with fine Italian wines served by sommeliers from Corks Out Knutsford, Don Giovanni’s created Italian canapés and all attending were able to view Italian inspired art on display. Guests were even serenaded by Wayne Farrow, an incredible vocalist who also recently appeared at the Irlam Family Polo Event.
Commenting on the event Peter Murray, owner of Pulse of Perfumery said ‘I have long been an admirer of Enzo and the BOIS 1920 fragrances, even travelling to Florence several years ago to meet him in person. Since then our relationship has grown and I’m incredibly proud & honoured that Enzo has not only chosen to launch this range exclusively at POP, but that he’s flown over especially to be here. ‘
When asked about his hometown of Florence Enzo said ‘In Florence people will walk around with their eyes up, looking at all the architecture & in Knutsford people do exactly the same! I hope to come back again very soon.
All 8 fragrances from Olfattology , along with the wider BOIS 1920 range, are available at Pulse of Perfumery, Knutsford. Please call 01565 755650 for details.