The man who saved scent

We are delighted to share with you the news that FREDERIC MALLE is now available at POP.

Those of you already familiar with the brand will know how incredible & diverse a range it is, and for those of you who don’t know it yet then come with us and we’ll take you on a fabulously fragrant journey into the world of FREDERIC MALLE.

FREDERIC MALLE introduced Editions de Parfums in 2000, a completely novel concept whereby the world’s greatest noses composed exclusive, creative fragrances to be sold under their names. In an era in which most companies value intensely marketed brand names, Malle draws attention back to the product itself: namely perfume. Through a simple “back to basics” approach, Editions de Parfums is challenging all prevailing trends.

Previously this exquisite brand was exclusive to Liberty in London & so we’re incredibly proud to be bringing it to Cheshire & the North of England.

Editions de Parfums are considered the most original and luxurious fragrances on the market, a direct link between the best perfumers in the world and the most discerning clientele.

So much so that Vogue magazine recently named Frédéric Malle, the man who saved scent!